Crop residue burning in the North-western states of India (especially Punjab and Haryana) has become a serious issue in recent times in terms of human health as well as environment. Under the umbrella of the Cleaner Air Better Life Initiative, CII Foundation started the Crop Residue Management Project (CRM) to promote the adoption of alternate and sustainable agricultural practices and eradicate the conventional practices of open crop residue burning. The initiative encourages the use of in-situ and ex-situ methods for post-harvest management of straw. Its implementation on-ground is being executed by CII Foundation with on-field support from village volunteers, farmers of the intervened villages, Farmer producer Organizations (FPOs) and Farmer cooperative societies. ITC-CII Centre of Excellence for Sustainable Development (CESD) provides independent research and knowledge support for the project.
The project aims at connecting with the farmers and making them aware of the right methods of harvesting crops and giving them information on ways to keep their land fertile with the help of various tools and machineries. The farmers from 20 villages in the Jind District of Haryana and 5 villages from Sangrur District of Punjab are a part of this program. Better coordination with the villagers and providing them with machinery to harvest good crops is the highlights of this project. This will also motivate the farmers to keep their land fertile for a longer time.
The establishment of a farmer’s society will help the farmers to cooperate and help each other from time to time. Moreover, training on operating machines will be given to all the farmers associated with the project and they will also receive guidance on a regular basis. This will help to change the farmers’ attitude towards utilization of sustainable agricultural practices. To promote environmental protection through a shift in crop residue management practice, ONGC Foundation has supported Kheti Virasat Mission for this project.
Swachhta Pakhwada started in April 2016 under the Swachh Bharat Abhiyan programme with the objective of bringing a fortnight with intense focus on the issues and practices of Swachhta by engaging Government of India Ministries/Departments in their jurisdictions. By chalking out an action plan which includes innovative practices, media campaign, workshops, award functions, ONGC Foundation has been actively engaged in conducting the Swachhta Pakhwada events throughout the country since 2018-19.
Swachhta activity in 10 villages around Sitapur school
During the Swachhta Campaign, the ONGC Community School targeted more than 10 villages. Approximately 1500 families residing in these villages were the beneficiaries. Students who come from these villages were also a part of this drive. The goal was to make people aware of the Swachh Bharat Mission, making them aware of garbage segregation through 'Nukkad Natak, Quiz and talks. All these villages were also given big dry/wet garbage waste dustbins by ONGC Foundation. They were also made to understand its importance and benefits for the community at large. The village Pradhans alongside the students of the respective villages took part in this campaign to ensure its grand success and to continue with the mission forward.
Menstrual Hygiene Awareness Sessions
Agency: Sewa International.
As we know, lack of menstrual knowledge, poor access to sanitary products and a non-facilitating school environment can make it difficult for girls to attend school. In India, interventions have been developed to reduce the burden of menstruation for school -going girls by government and nongovernmental organizations (NGOs). The challenges related to menstruation were identified, and facilitators of menstrual management in schools of Delhi, Noida and Ghaziabad Govt. Schools were created.
The objective of the Project was to conduct awareness campaigns among menstruating school girls belonging to classes 7-12 (above 12 years of age) of government schools selected through some identifying partner and networks of volunteers. ONGC Foundation aided this cause. This would create awareness among adolescent girls/students and change their behavior and confidence towards menstrual hygiene. It would also help these girls to know better about hygiene and safety during the menstrual cycle session so that they are able to take care of themselves.
Sapling Plantation of indigenous plants along the Ridge in Delhi
Agency: Youth for Sewa
There has been a recent surge in the spread of awareness for the necessity of environmental protection and preservation of the natural resources to create a pure and positive ecological balance. Youth for Sewa with the support of ONGC Foundation have prepared a plan for planting 3000 plants. The main purpose of trying to give life to all these plants is to protect the trees and the natural resources while enhancing their utility for the living beings. The action plan involves planting of saplings, expanding forests through plantation, focusing on plantation as well as plant protection so that the small plants can become full grown trees. The project is being implemented in coordination with the forest departments by entering into a treaty.
Short film contest on Swachhta
Under the Swachh Bharat Mission, the children have played a major transformative role in changing the mindsets of the people regarding tilizat. With a similar objective of highlighting the impact of the Swacchta program, a short film making contest was organised for the students of our country during the Swachhta Pakhwada initiative 2019 by the Ministry of Petroleum and Natural Gas, Government of India. The theme of the ‘3 minutes film contest’ was “How Swachh Bharat Mission is changing lives in India.” There were two categories for the contest – one for the school students and the other for the college goers. The winning entries received the first three prizes and their films were also screened at a function in Delhi and later released on various social media platforms.
Swachhta Hi Seva is a massive nationwide awareness and mobilization campaign on Swachhta. It was launched by Prime Minister Narendra Modi at Mathura on September 11, 2019. The Swachhta Hi Sewa 2019 theme was ‘plastic waste awareness and management’. Swachhta Hi Seva 2019 witnessed mass awareness generation activities on plastic waste management between 11th September and 1st October 2019. The campaign involved a nationwide shramdaan for plastic waste collection and segregation. The collected plastic waste was then recycled and effectively disposed of.
Awareness programme and distribution of Cloth Bags in and around ONGC Community School
‘Say No to Single Use Plastic Campaign’ was an attempt to make people aware of the health hazards of using Single Use Plastics through ‘Nukkad Nataks’ and simple quiz sessions related to the use of plastic. The awareness programmes were organised in nearly 33 villages targeting all the age groups, particularly the people from 10 to 50 years as they are largely a connection between the market and the family during this campaign. The villagers were also given 2200 cloth bags by ONGC Foundation and were made to pledge to say no to single use plastic. Its impact was very effective as the people understood and more importantly the shopkeepers in the village markets had finally got cloth bags so they stopped keeping plastic bags.
Awareness campaign in 3 blocks of Varanasi District
A seminar was organised to protect from the harm caused by the use of polythene, to promote water conservation, to protect human health, increase the fertility of the fields ,to prevent premature death of animals, birds and an oath was administered to all the attendees to completely stop using polythene. In connection with the program conducted by the institution, the people of the village community were told to stop using polythene, and they took the pledge of not using polythene and together the polythene products were collected from every house in the village. A three-day program was organised through the Children’s Learning Center in 30 gram sabhas of Cholapur, Pindra and Sewapuri block which was inaugurated on 22nd October, 2019 and about 150 women and men participated in each of the places.
On the first day, Prabhat Ferri was undertaken to make people aware of the adverse effects of polythene use in the 30 villages of the 3 blocks. On the second day, awareness programme, distribution of pamphlets conveying the message on the side effects caused by polythene and collection of polythene products from house to house was carried out. On the third day, in the presence of the village heads of the villages, Prabhat Ferris (Rally) with people for cleanliness awareness were organised. A meeting was also organised with 100 people including the Gram Panchayats, Sarpanch, Block officers and the people of the villages where the cleanliness programmes were conducted on the non-use of plastics.
Awareness Campaign in Colleges and Recycling of Plastics
Agency: Student for Development through Tarunya Shikshana Trust (TSS)
Inspired by the Hon’ble Prime Minister’s call of Swachhta Hi Sewa Campaign, a Team of Students for Development( SFD) had organised awareness campaigns against the Single -use-Plastic in different places like Pune, Mumbai, Bengaluru, Mysore, Hubli, Belgaum, Jaipur and Mangalore with the help from ONGC Foundation. SFD organised awareness talks and pledge taking sessions where many subject experts and students participated.
The Students for Development & TSS Trust had also organised cleaning and distribution drives of cloth bags to the public at various historical places and collected single use plastics. It was a mass service activity across the remote rural villages and indulged in the awareness campaign against the use of Single Use Plastic among students. SFD also rejuvenated 150 government schools marking the birth anniversary of Mahatma Gandhi through various activities like painted awareness wall posters in many schools and colleges.
Plastic waste Management in Delhi
Agency: Ram Sharan Khajani Devi Memorial Trust
Nowadays, with the growing concerns for the protection of our Mother Nature, the people are being more aware about the prevention of environmental pollution and not using plastics. To motivate the people further to use handmade and homemade bags in the place of plastic and polythene, Ram Sharan Khajani Devi Memorial has been working on Plastic Waste management in Delhi. Many families will be employed in the work of making and selling bags in the market. This has been possible due to the aid provided by ONGC Foundation. The school children are also made aware through magazines and sessions about the environmental pollution and how to reduce it.
The goal of this programme is to reduce the levels of plastic in the waste that has been observed at the garbage dumping places. To decrease the use of plastic and polythene at the community level, sessions with children were organized in schools and a magazine was distributed to raise environmental awareness. Moreover, Painting and debate competitions will be organized regularly every year in the selected schools, based on the theme of environment to promote the lessons learnt from this project.
Flash Mobs, Rallies and Mass Pledge Event to create awareness
Agency: Save Child Beggar
With the aim of promoting awareness about discarding single-use plastic and consciously protecting the environment, ONGC Foundation financially supported Save Child Beggar for organizing Flash Mobs, Rallies and Mass Pledge events in New Delhi. The volunteers were able to cover 15 major spots which had high footfalls like metro stations, mall premises, busy markets, etc. Three of the most bustling locations – Anand Vihar, Shahdara and Laxmi Nagar – were the most responsive. Spectators came up to the Save Child Beggar team to congratulate them and enquire further about how single-use plastic could be completely eliminated from one’s lifestyle. The team made sure that the message reached as many people as possible. Volunteers personally spoke and distributed pamphlets to the hawkers, shopkeepers and vegetable vendors. They were able to reach about 50,000 people in a span of 3 days.
Mega Campaign for Oil & Gas conservations is organized every year by the Petroleum Conservation Research Association (PCRA) aimed towards educating the masses and creating awareness about conservation of petroleum products to ensure sustainable environment in country. This campaign is for the benefit of the society and the nation towards ensuring sustainable environment. As a part of the campaign all segments viz. School children, Youth, Housewives, Drivers, Mechanics, Fleet operators, Industry personnel, Farmers, etc. are involved in various fuel conservation activities to create awareness about conservation of petroleum products among the masses through technical seminars, symposium, training programs for customers, attendants of Retail outlets, training workshops for drivers, Walkathon, training program for LPG delivery boys , mass rallies, bicycle rallies, fuel efficient driving contests for car owners, marathon, etc. The ONGC Foundation has contributing every year since 2015 for the mega campaign as CSR initiative with approval of ONGC board.